Today customers are expecting vendors to focus on their success. Globalization and technology have dropped the barrier to entry for just about anyone in almost any industry. The lowered barrier to entry allows new entrants to disrupt almost every established category. New entrants have created lower-friction business models that make it easy for customers to try and buy—with shorter-term pricing; (monthly or yearly) - granular consumption (per minute - per CPU cycle - per user - per click) plus easier deployment via the cloud. At the same time, this lower friction makes it easier for customers who “try” and “buy” to say “bye” and leave at virtually any time. In other words, it’s not a matter of whether it will happen, it's already happening now. The REAL question is: Will your business react quickly enough to survive?
Voice Search Optimization: How to Optimize Your Website for Voice Search “Voice search optimization – the destiny of Google’s search engine is to become that Star Trek computer, and that’s what we are building.” These were the words from Amit Singhal, the former head of Google’s search rankings team when asked about the future of […]